Everytime begins as just another EDM pop fest—cue the fade-in synth, the bludgeoning machine groove and cauldron-worthy bass rumblings—but soon enough becomes a contemporary hybrid that makes the best use of some prudent melodic lines: most notably in the chorus, via its quick-fire, repetitive mode.
The track will no doubt secure Adam’s current numbers and attract a whole bunch of new ones too.VINCE LEIGH
Everytime is the new single for Australian artist Adam Faybrem, a singer-songwriter who has enjoyed a UK chart-topping track in 2013 and followed that with a series of singles including his most recent There She Goes. This new one is from his forthcoming album Disco Galaxy.
Disco Galaxy is a far more appealing title than EDM Galaxy and perhaps a marker of the influences Adam has absorbed. It’s souped-up disco if it’s anything. There is a certain relentlessness about the chorus melody, though the eased back, more extended notes at the tail of a cycle create a kind of breezy relief, which is perhaps the most rewarding section of the chorus.
Of course, there are the expected drops and dips and spaces we’re all too familiar with, which helps identify the genre, but there are a few delineations from that path. For one, the vocal performance is a curious blend of straightness and subtle swagger which is most evident during the second verse, where, it seems, Adam gives himself some room to let loose, ushering a style whose edge is less constrained, immediately ramping up the heat of the track.
And heat is good. Well, especially in a dance track. Everytime has a genuinely memorable chorus hook, and the surrounding sonic detailing supports this in the best possible way.
There is also quite a spirited lift because of this chorus hook, which neutralises the more commonplace aspects. The track will no doubt secure Adam’s current numbers and attract a whole bunch of new ones too.