Melbourne based Electric Mary has just released new single, The King of Rock ‘N’ Roll, an aptly titled blend of rock that begins as a retro appropriation but ends with a surprise amalgamation of other styles that sound inconspicuously or not like glam, rock and pop.
But more about that later.
The Australian rock stalwarts have been going at it for quite a while now, and judging by this latest release; they’ve got their method down. The King of Rock ‘N’ Roll begins as a traditional guitar riff-driven exercise, with a Led Zep like pattern of an alternating verse and riff arrangement that serves a few purposes—most persuasively, the dynamics. This verse, riff interplay segues into a chorus that doesn’t necessarily take off in the way we think it might; it simply goes to a chord change via an all-in accent and into a two-bar break, allowing the effected vocal to suggest yet another style configuration. Another cycle of this leads us to two guitar solos, quite distinct from each other as far as raging guitar solos go and not so breakneck that they’re without melodic merit. So far, so good. We’re on a rock trip, and it’s just like the good old days.
But around the corner, following the break after the solos, comes the unanticipated. Bluesy and soulful, with lashings of vocals and a kind of swaggering charm with such a disparate temperament, it almost feels like another track. But that’s a good thing. The listener’s surprise, expectation pattern is broken, and they’re exposed to what is essentially a rousing kind of rock send-off. Electric Mary has attracted millions of collective Spotify streams, including the single, Let Me Out, nudging 2 million hits.
There’s no reason why The King of Rock ‘N’ Roll will stifle that upward trajectory, in fact, it just might make those numbers skyrocket.