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FIVE YEARS OF AROUND THE SOUND

ATS 5 years
ATS 5 years

We’re coming up for our fifth anniversary here at Around The Sound. We started up some time in November 2016, although in true music industry fashion, we can’t remember exactly when. It’s been quite the ride so far, making our way as new kids on the block when pretty much everyone told us we’d never make it because the music industry is just too hard.

…first bit of news is, we’re having a party and you’re all invited…come join us as we celebrate the roof off the motherfucking house…

In a way, the naysayers were right. The music industry is a bloody hard place to make your way in. All the clichés are true.

Then there was the folly of turning Around The Sound into a print publication. Bringing print music media back to the streets in 2019 boosted our presence and audience enormously, but we didn’t have deep enough pockets to keep it going long enough to make it financially viable. Another couple of yours would have told a different story, but we simply ran out of cash.

2020 was going to be a year of recovery. We all know what happened to that. Almost at the end of 2021 now and our industry is still recovering. It’s not quite clear what the new normal will look like, but the increasing volume of emails we receive daily from PR agencies tells us that things are coming back to life. Flowers are beginning to bloom again. Confidence is returning.

So, first bit of news is, we’re having a party and you’re all invited. Put Sunday 5 December, Rosemount Hotel in your diary and come and join us as we celebrate the roof off the motherfucking house with another showcase of the best in WA original music. You can get your presale tickets right here and they’re only $15!

Joining us on the night are…

LEGS ELECTRIC
Since forming around the time Around The Sound came into being, Legs Electric quickly became Perth’s very best hard rock outfit, bar none. They’re slick and have a lineage that is steeped in the very best of the 70s without ever sounding like anything but today. If you haven’t seen Legs Electric yet, come along and see what all the heat is about. If you have, you know you’re not going to want to miss them tearing up the main stage at the Rosemount.

Legs Electric

ELECTRIC STATE
Having taken most of the choccies at this year’s local music awards, Electric State have quickly become one of the hottest and hardest gigging tickets in town. Playing 90s influenced hard rocking tunes, Electric State have a presence on stage that’s like a Labrador puppy — completely irresistible. Bring your best singing voice, because you’re likely to end up atop the Rosemount bar with, singer Rob Viney, and his best mate, Janis, singing the chorus to ‘We’re Just Blood’. Whatever happens, it’ll be mayhem, so make sure you don’t miss out.

Electric State

CECILIA BRANDOLINI
Cecilia Brandolini performs original widescreen alt-pop. The way she goes about her craft, introducing the alt to the mainstream one show at a time, someday soon the whole world will be in the spotlight with her. Put simply, Brandolini is this generation’s Elton John. Her songs are moving, inspiring, sometimes sad, but always fixed on the light that comes with a life lived fully and consciously. When you step into the world of Cecilia Brandolini’s music expect to be transported by the melodies and the ecstasy in her voice. Once you’re in, don’t be surprised when she changes your entire world.

Cecilia Brandolini

BAD WEATHER
With their take on indie pop freshening things up like the Freo Doctor on a hot summer’s day, Bad Weather could just be the next big thing. Not just in Perth,  but globally. Brainchild of guitar god in the making, Callum Robertson, Bad Weather are what could happen in Robert Fripp and Johnny Marr got together to create some tracks, but they were only allowed to use a synth. Except, what Robertson does is way better that anything those two has beens could come up with. Come see for yourself, Bad Weather will not disappoint.

Bad Weather

EASY JEAN
Easy Jean make music that sounds like it arrived in a spaceship via the mean streets of New York city. Reviewing their current EP, Around The Sound said their music is “as close to being a modern masterpiece of contemporary music as you’ll hear, any time, anywhere, ever.” Easy Jean are easily one of Perth’s best kept musical secrets right now. Get down early and check them out. You’ll have to live for ever with regret if you don’t.

Easy jean

Also joining us for the celebrations will be an extra special performance from an all female choir. More on this big news coming soon.

FILTHY LUCRE
Since Around The Sound started in 2016 we’ve been working steadily on building audience. We now have more than 9,000 followers across Facebook and Instagram. We regularly reach between 30,000 and 100,000+ people each month on our socials and our website hits more than 20,000 unique users and 30,000+ unique pageviews each month. Our audience is highly engaged. They’re with us because they appreciate and enjoy our content.

Our content is unique in the market. When we started out, it was our founder, Andrea Thompson’s, ambition to bring back the art to music journalism. To publish pieces that are interesting, stupid, provocative, fun, controversial, probing and insightful. That marks us out as different and, although there have been some objections along the way, we know our audience appreciates what we do, because they tell us.

Our work also is proof positive of the maxim that all publicity is good publicity. Some of our most trafficked articles have been the ones that have raked the most mud, albeit usually with tongues firmly in cheek and the butt of our commentary in on the joke, although sometimes not. Sometimes, things just need to be called out.

Something else that is unique about what Around The Sound did when we started out was we paid people for their work. We don’t use ‘interns’ or work experience people. We didn’t use volunteers, either, until COVID hit and dried up our income stream.

Now we want to put that to rights.

Around The Sound wants to get back to publishing your news articles alongside our feature pieces. So, we have a proposition for you. We’ve created something of value — an audience that is hungry to engage with your news. We’re not going to mess around with charging for editorial, because we want to continue to reserve the right to say whatever we want to say without the filthy lucre watering down our message. But we will happily publish your music news about new releases, tours, anything to do with music and artists from anywhere in the world.

And, yes, we’re going to charge you for it, so we can get back to paying the bills and, more importantly, paying people to write, take photos and do other work associated with keeping Around The Sound going.

How much? you ask.

$50.

Yes, send us your media release and we’ll publish it and promote it on out socials for $50, where, even without paying Facebook, you’re likely to reach up to another 1,000 people who wouldn’t otherwise have seen your news.

for $75 we’ll give your post a US $20 boost on socials, growing your audience to around 3,000 to 5,000, depending on the magic or otherwise of the Facebook algorithm.

We don’t think that’s a lot to ask to engage with our content-hungry and rapidly-growing audience.

To get things moving, we have appointed a manager of content, Elloise Walsh, who is a well-known identity in the WA music industry. You’ll be hearing from her soon. If you want to be in touch in the meantime, Elloise’s email address is elloise.walsh@aroundthesound.com.au.

Maybe you should email her now so you can get your content to the head of the queue.

Here’s to the next five years and the decades to come. Around The Sound is no longer the new kid on the block. We’re survivors and thrivers and we want you on board with us as part of our music industry’s beautiful ecosystem.

We do things differently. Come do some different things with us.

Seawitch Seawitch

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