We have the opportunity to round out the year delivering another global hit with the forthcoming Columbia / Robots + Humans release of ‘Love Not War’ on November 20th.
The track is previously unreleased, but the instrumental element is already huge on Tik Tok where it’s known as ‘The Tampa Beat’.
‘The Tampa Beat’ was originally uploaded to NUKA’s SoundCloud page in 2018; 2 years later it has been used in more than 23 million Tik Tok videos.
The instrumental track has accumulated over 200 billion impressions; more than Powfu’s ‘Deathbed’, Regard’s ‘Ride It’ and Sam Fischer’s ‘This City’ combined.
The new version features a top-line from Jason Derulo, currently the 10th most streamed artist on Spotify globally; who’s also one of music’s most successful artists on Tik Tok.
The video is being shot in LA & will feature both artists, set for release a week after single launch (26thNovember).
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