International electronic music production team Platinum Parade is back with a new single, Another World.
Platinum Parade’s new song reveals a concise and assured ability to utilise dance music’s inherent uplifting aesthetics and blend it with a melodic pop core
The latest release follows Dig Me, which was a throwback to the kind of record that epitomised quirky, zippy pop confectionary such as Aqua’s Barbie Girl. Another World is much in the same vein as Dig Me, utilising the typical tropes of electronic pop, yet with a lyric that aims to explore somewhat serious subject matter—climate change.
Indeed, a very serious subject. Although one might be easily tempted to minimize the estimation of such a style, one must give credit to Platinum Parade for taking on such a pertinent, significant issue.
Based in Melbourne, Mark, co-founder of Platinum Parade, songwriter, and co-producer, met fellow co-founder Andry at a music school in Box Hill. He is passionate about creating songs with a deeper purpose, seeking to raise important issues whilst creating hope and inspiring listeners.
Mark previously worked as a DJ and master of ceremonies for 15 years, and this experience has informed some of his work with Platinum Parade. Mark speaks some Bahasa and, together with Andry, a native speaker, release songs in English and Bahasa Indonesian.
Andry is a successful music producer from Indonesia who has produced many charting hits in Asia and runs a music production facility, Studio 8. Andry is a highly sought after mixing and mastering engineer and talented arranger.
Platinum Parade’s new song reveals a concise and assured ability to utilise dance music’s inherent uplifting aesthetics and blend it with a melodic pop core—a feature that can only help reinforce the lyric’s goal. The production is in keeping with the accessible dance-pop style, clean, clear, and supported by a multitude of sonic embellishments.
Another World’s executive producer is Grammy-nominated Norwegian luminary, Mood Melodies, whose other projects include Faded, Alone, All Falls Down by Alan Walker, plus Stay by Zedd and Alessia Cara.
Filmed in Australia by Tim Hehir (Video Cowboys), Another World’s music video stars superhero Ryan Wainwright whose goal is to help save planet Earth and rally support for climate action.