The debut release for emerging Australian music artist Sexxxy Beast is Just Do Your Magic. After spending the past ten years as an actor and DJ, Sexxxy Beast discovered his love for singing and dance music.
…Just do your lifts and suck your abs/Just do your splits and twerk that ass/Just do your boulders and then your trap…
His new path became an ambition to bring the dance sounds of the past into the present. After working with producers David Manna and Dave Longo (Samantha Jade, Kate Miller-Heidke, Ella Hooper) on other music projects, Sexxxy Beast appears to have fulfilled some of his ambition, at least in part.
The track is fundamentally an interpretation of a physical workout for the dancefloor. And Sexxy Beast’s video also helps fulfil some of this ambition, with its literal representations—bodies working out, boxing, etc. Of course, the connection between the dancefloor and the gym as seen in a music video has been well established, with such ‘classics’ as Call On Me (Eric Prydz), Hung Up (Madonna), and of course, Olivia Newton John’s Physical.
Although set to quite a neutral dance soundtrack—all the usual suspects are here, the drops, the perpetual bass drum, the synth riffs and accompanying textural bells and whistles—it’s the lyric that manages to give the track an impetus and energy, as well as any kind of allure; features that might otherwise get subverted by the sonic goings-on.
With lines like Just do your lifts and suck your abs/Just do your splits and twerk that ass/Just do your boulders and then your traps, it’s not difficult to understand how Just Do Your Magic might attract a broad demographic—from teens to mid-lifers, adding the track to their inspirational, motivational playlists.
The production is suitably clean and bright with Sexxy Beast’s vocal performance also notably appropriate and for the most part persuasive, perhaps most persuasive during one of the hooks, with the ingratiating motif You’re awesome, undoubtedly a hook the track’s target audience will revel in repeating.