Baker Boy today unveils his new video for current single ‘Meditjin’ featuring NZ’s hottest new rapper JessB.
Filmed at Melbourne’s National Gallery of Victoria (NGV), the energetic video is directed by 23-year-old Sydney director Gabriel Gasparinatos. Gabriel’s work is recognised for tapping into the visual language of modern Australia and the young voices reshaping it. He previously worked with Danzal Baker aka Baker Boy on his ARIA-nominated video ‘Cool As Hell’.
Baker Boy says, “The video for ‘Meditjin’ was such an exciting process to work through, the concept blew my mind, so I was just so pumped we managed to pull all the elements together. I mean filming in the NGV seemed like it was an unachievable vision, but Kate and the team were so on board with the concept and were great to work with!”
The video’s concept and the idea to shoot in the NGV came from Creative Director and stylist Aurie Spencer-Gill. With a backdrop of 19th Century European Art, ‘Meditjin’ features six barefoot Dancehall Dancers and two members of the Baker Boy family, Danzal’s brother Adam, who also appeared in the video for ‘Cool as Hell’, and cousin Tristan.
Baker Boy continues, “The small things in this video make me so excited, like having my brother, Adam, and cousin, Tristan in the clip. It wasn’t really planned but the timing worked out, so it was like ‘why not’, they were so excited too! We had such an incredible team for this video from the team at the NGV, to the dancers, stylist, makeup artists, everyone was unreal, and was great working with Gabe and Entropico again. I’m just really excited and pumped to release it and share it with everyone! I’m really proud of it and I hope everyone loves it as much as I do!”
Gabriel comments, “The NGV completely opened up to us and gave us free reign through the gallery. We were really interested in juxtaposing the camera and talent movement with the spaces they found themselves in. I love the idea of reworking classical imagery into something new, young and playful. Baker Boy represents the changing face of the Australian music industry, and I’m so humbled to be a part of that journey.”
Blazing a path rapping in his native language of Yolngu Matha as well as English, the Arnhem Land artist sings “Music is the Meditjin” in the chorus, which means Medicine in his first language.
Baker Boy recently scored nominations for three ARIA Awards including Best Hip Hop Release, Best Australian Live Act and Best Video Awards and won the 2019 National Indigenous Music Award (NIMA) for Artist Of The Year.
As the year comes to a close, ‘The Prince of Arnhem Land’ will be performing at Falls Festival nationally and Port Macquarie’s Festival Of The Sun.