Photos by Chris Symes, Caris Morcombe and Ash Lee
This hard rock band are infiltrating the local scene. With several gigs at multiple venues already under their belt since 2020 began and a single release launching on March 14 at The Boston, Around The Sound is on the edge of it’s seat!
I’ve been keeping my eye on this band and when my sources told me that ASHES OF AUTUMN had announced the date for their single launch, I headed to The Den at The Civic Hotel to check out their their headline show. Presented by Mad Hatter Productions and supported by Amberdown, Command A Panda and No Tomorrows doors opened at 8pm.
I arrived at the scene just after 7pm…..I always do this. I want to know how well prepared people are, especially if they’re hosting the gig and ASHES OF AUTUMN are clearly running a tight ship.
They were already there, mingling. Not hurriedly setting up, no – mingling, socialising, networking. This band knows what they’re doing. They know who they are, who they want to be, and how to get there. They’re more than a group of musicians performing on a stage – they’re a marketing machine and they have a solid brand.
The word on the street is that ASHES OF AUTUMN are the band to watch this year. Do I agree?
PERTH BANDS PLEASE NOTE
You can learn a thing or two by taking a close look at how ASHES OF AUTUMN market themselves. Yeah, yeah, I know “but it’s about the music man…” True, but if you don’t have an effective strategy for engaging the people that enjoy your music…you may just fall by the wayside.
If ever there was a band that had been working hard on self-promotion and a kind of ‘musical foreplay’ before their first live show then it was … the wonderful Ashes of Autumn.
It’s been quite a while since I’ve seen a debut live performance like AoA put in tonight and I was highly impressed with their material throughout their nine-song set and they certainly had plenty of support in the venue, as an army of ‘Ashes’ fans wearing band logo t-shirts filled the room.
They don’t just post an event, advertise a gig or send one-off invites and then not engage their audience again until the week/day before their gig. Nope- instead they subliminally infiltrate a space in your memory by frequently providing little snippets here and there that are tantalising reminders – they draw you in more and more each time and cleverly…they utilise an ‘air of mystery’ that causes you to ask your mates “have you heard about…have you seen their new update? When is it again? At The Boston right? Are you going? Let’s go! Who else is on the lineup?”
It hasn’t taken long for ASHES OF AUTUM to gain fans en masse and with 7,000+ Likes, these musicians are exceptionally talented. With four events already locked in for March, May, and July; ASHES OF AUTUMN are continue to spread the love by sharing the stage with many of Perth’s top bands and commendably, they’re even hunting new talent – offering bands with less exposure the chance to draw a big crowd and join their ever expanding ‘family’ of musicians.
Around The Sound respects ASHES OF AUTUMN’s comradeship 🤘
NEVER HEARD OF THEM?
Well then, Where the *#! have you been????
Ashes of Autumn emerged from former local groups with a pure professional rock sound that has won them a following of fans and generated plenty of industry hype landing them a number of festival slots alongside national and international acts including Gyroscope, Teenage Bottlerocket and Xiii.
Consisting of the powerful vocal range of Melanie Flynn and driven by a wall of sound from Mat Kenworthy, Bryn Haythornthwaite, Elle Jay & John “Ferret” Geraghty, the rock group have quickly amassed a legion of Ashes of Autumn fans.
Heavily influenced by the Aussie, US and UK rock scenes alike, Ashes of Autumn deliver dark, explosive rock melodies elegantly meshed with thoughtful lyrics and hard hitting beats.
ASHES OF AUTUMN have a stage presence that exudes rock – their sets are tight – they know how to work the stage – and they can improvise on the fly.